Many business, since th dawn of the internet, depends on paid advertising for getting leads and customers. From local business, to e-commerce and affiliate marketing. Everybody was using paid advertising from 2007 to 2017. It was an uptrend and new era has began.
A lot of businesses were hiring digital marketing agencies to do paid advertising and search engine optimization, It was glorious period as ads were cheap, and it wasn’t much competition, and even seo was simpler back then.
Now a lot of business owners depends on search engine optimization, there are thousands of success stories for seo and how ranking on page one of google can change a business.
On the flip side many online business had different experience many not as favorable story as the good one. if you heard horror story about small businesses that hired seo expert from digital agency and spends thousands of dollars and yet still now performance, no ranking improvements, or maybe damages from the wrong practices of seo. some business suffer some of these consequences and still using paid marketing and spending thousand of dollars monthly.
What is the best solutions for small businesses
Business owner needs to be very vigilant to hire digital marketers with real seo expertise, and records as well as proof.
here is some tips that all small business owner needs to consider before hiring seo company
There are many companies that guarantees 100% services for keywords position. To be honest please avoid these type of seo services. It will be great to talk to a company who has a good experience regarding seo services. so check SEO companies portfolio and case studies or maybe as for references or business owner that was worked for them. I honestly believe a good SEO service could not be cheap, because there is a lot of moving part in seo service. Before starting a search optimization campaign, you need to make sure couple of things works fantastic like a fine tuned machine.
Please check with your web developer and make sure your website is mobile friendly, website loading speed, using the right host for your website, website structure, decent website code, and regular news and blog update for your website. Do not go for 3 or 5 pages website if you have multiple locations, try to make different pages for each location and each service category. Now days Website content is very important. if you have unique and fresh content regarding services or products, it will be easy to get search rank on google or other search engine.
After all this, then you can check with your SEO company about their work history as well as recent results. Search Engines mainly google update their search algorithm on regular basis to ensure best experience for their searchers. So there is no hack for quick rank. My best advice to keep a long term perspective while hiring seo firm for clients acquisition through search engines.